Global OEM Yanmar Compact Equipment is celebrating important milestones in product development, production, distribution and branding with an equally confident communications strategy – and Daredevil PR is putting a fire under the story!
Yanmar CE is a global leader in the design, manufacture and distribution of state-of-the-art mini and midi excavators, loaders and carriers. It is part of the respected Yanmar Group, a Japanese business renowned for delivering engineering excellence to construction, marine, agriculture and energy systems for more than a century.
Daredevil PR is helping Yanmar’s headquarters comms team spread the good news, both among its employees worldwide, via multiple language news bulletins, and also a range of external stakeholders. Externally, this includes a relevant blend of news and thought leadership editorial, as well as social media activity, together winning a wealth of coverage in influential trade media titles and social media platforms.
With a contrarian and all-new ‘Premium Red’ livery on Yanmar-branded machines, the future looks rosy for this daring innovator, and our daredevils are excited to help promote ‘Building with you’ with them!